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The Right Red for Your Hair

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Consider whether you want a natural look or if you really don't care if anyone knows it's not the color you were born with, i.e., Rihanna's bold, crazy fire-engine crimson. Fair-skinned women with light eyes who have freckles will look great in strawberry blond hues and light auburn colors. Women with darker skin and hair may want to skew toward the violet, cherry and mahogany reds in the spectrum. Regardless of the color you choose, red hair takes a lot of maintenance to stay vibrant. It's the first color to fade, so you want to protect it and minimize washing. Box color isn't as strong as professional color, so it will fade before pro color. Protect your new red from the harsh summer rays, which can bleach out color. Use a scarf or hat to cover it, and consider a sun protecting serum like Aveda's. Using a shampoo and conditioner that protects color is a must; consider reducing washings to just a couple times a week if you can, and wait to wash at least two days after coloring to lock it in. Enjoy that feisty color longer by taking care of your locks.