When the skin around your eyes isn't in tip-top shape, then it can bring down your whole look. So what should you do if you're plagued with dry skin, puffy lids, wrinkles, dark circles and other eye ailments? Don't just grab any eye cream or serum off the shelf; target the specific problems you have with specific ingredients that address them. First, if you have fine lines, then you should eschew the highly moisturizing formulas, unless dry skin is a problem as well. Instead, look for collagen-boosting ingredients. During the day, try a formula that contains sunscreen, peptides, which stimulate collagen production, and antioxidants to guard against free radicals. At night, look for a cream containing retinols, which work to minimize wrinkles. Puffy eyes are caused by water retention and excess alcohol, so cut back on the salt and booze to help your eyes' appearance.