After cleansing, then it's time to shave with an aloe- or glycerin-based shaving gel. Creams may be too thick for some men to get a close enough shave, but it's a personal preference. Follow with an aftershave balm or moisturizer with SPF. Many men have trouble with dark circles under the eyes, just like women. Many times, this problem is hereditary, but there are a few things men can do to minimize their appearance. Vitamin K creams and those that contain zinc can help. Get to know your skin by visiting an esthetician and getting a facial. These professionals can help you identify your type of skin and problem areas in your regimen.