How to Shop Green and Spend Less
For example, as ordinary Americans have become conscious of shopping for food grown without chemical pesticides, supermarkets have begun marketing store brands of low-priced organic foods. Safeway introduced its O brand, an organic line that includes 150 products across the store, from bread to olive oil to yogurt. They even deliver your food, too! Whole Foods has a popular brand called 365, which includes competitively priced organic and all-natural products.
If we all begin to shop green and demand environmentally friendly products and services, then companies will keep delivering them at more and more affordable prices. I believe it won't be very long before the cost of green products reaches parity with non-green products, and not much longer after that before the green alternatives become cheaper.