Britney's Product Placement: Hold it Against Her
When Britney Spears' new video for the single "Hold It Against Me" premiered, PlentyofFish.com saw a 20 percent jump in their site traffic the next day. Why? Because they paid the pop singer handsomely for surfing the Web site during the video. In fact, Britney made at least six figures for shilling for the site and many other products that were featured during the video, including her own perfume, Radiance, and the electronics company, Sony. That probably comes as good news to the Bellamy Brothers, a little-known country act, which had a hit with the song "If I Said You Had A Beautiul Body, Would You Hold It Against Me?" in 1979. They allege that Britney's new single "rips [them] off." "Howard (Bellamy) and I have no personal beef with Britney. She's a talented gal. But professionally we feel completely ripped off. We will without doubt take the appropriate legal action if our attorneys agree we've been ripped off," David Bellamy told The Daily Star. Spears and the other four songwriters seem to be looking down the barrel of a multi-million dollar lawsuit if their claims are valid, so it's good she's making a little extra scratch for product placement. Spears also has moving costs to cover - she recently moved out of her Beverly Hills home and into a swank $25,000-a-month rental in Hidden Hills, which is home to Jennifer Lopez and Marc Anthony, the Osbournes, and the Kardashians, among other stars.