File this under the rich get richer. Forget 15 minutes of fame -- the Kardashian clan just got another three years to keep it real. According to multiple media sources, E! Entertainment just struck a history-making deal with the family famous for being famous. The Kardashians will be paid a whopping $40 million for three more seasons of Keeping Up with the Kardashians. Shockingly, it is the most profitable contract in reality show history. While the Kardashians are constantly criticized for simply being themselves, it hasn't turned off any viewers. Ratings for the show are as good as ever. Their reality shows gets about 3 million eyeballs on Sunday nights. The show is E!'s most popular series, while five of the network's most-watched television shows ever somehow involved the Kardashians. As for who will split the $40 million paycheck-- patriarchs Bruce and Kris Jenner, as well as children Kim, Kourtney, Rob, Khloe, Kendall and Kylie. E! also has first rights to any spinoffs involving the family. Currently, E! is also home to Kourtney and Kim Take New York and Khloe and Lamar.