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Monday, July 28, 2014

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The Secret To Fab Abs

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A few years ago, Men's Health Editor-In-Chief David Zinczenko made a name for himself when he released the groundbreaking Abs Diet (Decemeber 2004, Rodale Books). Hailed by diet and fitness experts as a no-nonsense approach to weight loss, the book became a bestseller in no time. However, Zinczenko's work was far from done. Determined to design a comprehensive program specifically for women, he fleshed out his ab-perfecting program with the successful follow-up, The Abs Diet For Women.

Zinczenko sits down and talks candidly about his innovative approach to weight loss that's been a hit with everyone from singer Nelly Furtado to the average woman struggling to shed that extra baby fat.

How successful has the Abs Diet been for women? Can you quantify the results?
We've had so many success stories from women (and even celebs like Nelly Furtado) who have tried the Abs Diet and found success -- women who wanted to lose post-pregnancy fat, women who wanted to get back into their college jeans, women who wanted to firm some flab, women who wanted to make themselves athletes. It's hard to know exactly how many men and women have found success. But if you take a look at some of the success stories in the book, you'll read about women who realized that the Abs Diet isn't a diet, but a lifestyle.

 
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