Health-conscious shoppers have the right idea. Buying organic is better for you and the earth. Organic products are free from pesticides, herbicides and other potentially harmful substances that can damage your health. More and more people are opting for organic, so it's easier to find. Once-pricey organics are becoming affordable for everyone due to high demand. Eating organic is one opportunity to choose a path to optimum health, lowering heart disease and cancer risk.